The benefits of using artwork in the workplace are considerable: offices are decorated anyway. Art pleases and motivates the workforce; enables a company to project a positive image and act as a promoter, sponsoring artists; and last but not least, accurate buying can provide a possible investment.
1. Artwork in the workplace enhances the company image
Firstly, an arts program provides clues about your company — its taste, financial status, relationship to the community, and appreciation of the relationships between business, design, and the fine arts.
The company’s identity is defined by the art hanging on the walls.
Artworks displayed in a reception area, waiting rooms, or meeting rooms create a comfortable feeling and put visitors and clients at ease. It confirms the success of the company and suggests a forward-thinking and vibrant company culture.
2. Art generates a refreshing and inspiring environment for everyone.
Secondly, studies show that artwork in the workplace decreases stress, enhances creativity and productivity, enhances dedication, broadens employee gratitude for diversity, and encourages discussions.
Employees are often a company’s most significant budget expense — so it pays to keep them fulfilled and stimulated.
Art tames the work environment and gives the business a context in their employees’ lives and activities.
It is part of a more significant trend of creating a stimulating and more pleasant working environment. Every year reports are listing the best places to work and the best companies. High ranking companies invariably have art collections.
It demonstrates a company’s honesty to consumers and visitors and reveals how the company views the importance of their workforce. The art displayed supports and confirms the corporate image and identity.
3. For marketing and selling, art can brand a company’s products
Thirdly, art and commerce have a symbiotic relationship. For around a hundred years, art has been a valuable tool for developing and promoting their products.
Relating a company’s art to its business activity can create tremendous advantages in attracting new business and maintaining existing clients. In the past 20 years, many enterprises have acquired artworks to match their culture, brand and outlook.
4. Art acts as a social connection in the workplace and ahead.
Fourthly, Art is a global conversation that builds connections between people and ideas. Modern art, in particular, goes beyond the pictorial and genuinely tests the mind.
Art in a work environment helps to enhance customer and society relations by advancing networking opportunities.
5. Artwork in the workplace helps to promote community relations
Lastly, organisations are often troubled with being good corporate citizens. They view their art acquisitions as a way to support the local fine arts population. Putting money into the neighbourhood while improving that community and building goodwill is in the company’s best benefit.
Unlike museums that may only present a small part of their acquisitions, companies tend to show many of the art in their collections, so more people in a corporate group often see an artist’s work than museum specimens.
Many companies use their art programmes to link with the local community, joining local art associations and supporting local artists, particularly when moving into a new location. Additionally, some corporate art programs have expanded beyond their regional communities by creating a collection that can contribute to the national heritage.
In summary, even though investing time and money into art can seem to be outside the range of standard business activities, there are numerous benefits to a company.
If you need to know more about how artwork in the workplace can benefit your organisation, don’t hesitate to get in touch with Port Douglas Picture Framing or call on 07 4099 4532.